Tag Archives: company culture
How Schwinn Uses Stories to Power Brand Advocacy
August 16, 2016
“Don’t be afraid to to embrace your brand ambassadors. Make them a part of your marketing.” Schwinn Bicycles is a historic brand that’s part of the lives of generations. As Associate Marketing Manager, it’s part of Samantha Hersil’s job to … Read More
How Culture Impacts Brand Building with Amber Naslund
September 14, 2015
“This is a cultural shift. Not an operational shift. You have to understand people first.” As the SVP of Marketing for Sysomos and co-author of The Now Revolution, Amber Naslund understands the impact people — both internally and externally — … Read More