Tag Archives: brand

“Marketing is your ability to attract and keep customers. Most confuse the definition of marketing with the definition of advertising.” This week on the On Brand podcast, I chatted with Wayne Mullins, Founder of Ugly Mug Marketing. We talked about how to avoid checklist marketing (a favorite topic of mine), investing in the right end of the customer experience, and the role of social media today. Enjoy! Read More →

In recent years, Super Bowl ads have become as watched as the game itself. We’ve come a long way since Apple’s 1984 ad first alerted viewers that there was still something to see during the game’s commercial breaks.