Tag Archives: brand storytelling

Let me tell you a story …  I bet those six words got your attention. As overwhelmed human beings, we are, in short, story machines. We consume stories in many forms throughout our day and write stories of our own to … Read More


faith mckinney on brand

“As African Americans, we’ve given up our narrative. It takes away our humanity. We have human stories just like everyone else—it’s just that our brand isn’t being written by us.” Faith McKinney is an author, media strategist, and longtime listener of the On Brand podcast. This week she joined me as a guest for a discussion on building your personal brand, taking control of the African American narrative, and the need for authenticity. Enjoy! Read More


lee tone on brand

“People are smart about how they can avoid advertising at all costs. You have to present them with a story they want to hear and use the brand in support of that story.” Lee Tone of Alkemy X has spent his career navigating the blurred lines of advertising and entertainment, finding ways to talk about brands without directly talking about brands. This has never been easy but it’s even harder today. We discussed all of this on this week’s episode of the On Brand podcast. Read More


ellen utrecht on brand

“Story doesn’t start with a 40-page deck. It starts with a founder with a vision.” And yet, there are quite a few 40-page branding decks floating around out there. This week on the podcast I was joined by Ellen Utrecht, a branding, film, and storytelling expert and founder of creative agency MikeTeeVee for a conversation about how brand stories really start. Read More


judi holler on brand

“Someone’s story is what gets us most.” With a background in improvisational comedy and marketing, Judi Holler is an expert at crafting and remixing fearless stories. She’s also author of the new book Fear Is My Homeboy. We discussed all … Read More


deb gabor

“It’s brand or be branded.” That’s the ultimatum that Deb Gabor presented this week on the On Brand podcast. The founder and CEO of Sol Marketing and author of the new bestselling book Branding Is Sex explained that if you aren’t … Read More


Your Ads Don’t Have to Suck

September 23, 2015

In the reality series Project Runway, host Tim Gunn often tells stressed fashion designer contestants to “make it work.” That’s the same strategy my wife and I employ for getting through summer with five kids at home, while also trying … Read More


Nick has a knack for making complex topics simple.
Jacey Wilkins, National Institute of Metalworking Skills

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