Tag Archives: brand promise
Crafting Brand Stories That Sell with Amber Williams
September 17, 2018
Who are you? Why do you exist? Why should people care? Amber Williams, founder and brand strategist at Punkyflair, helps brand builders answer these top-of-mind questions day in and day out. We discussed all of this and more on this … Read More
Why Bacon Brands Beat Oatmeal Brands with Justin Foster
March 23, 2015
“Bacon is a great metaphor for the perpetually interesting brand.” Taking a cue from comedian Jim Gaffigan (Bippity-boppity-BACON!), strategist and speaker Justin Foster has found that, while it may seem silly, bacon is an amazing metaphor for how we build and … Read More
What’s Your Brand Promise?
July 8, 2013
Recently we’ve spent some time exploring what a brand is (and why it matters). We’ve also looked at the spark that gets your brand off the bench and into the game. Today I want to spend some time looking at … Read More
Do You Need a Brand Promise?
May 31, 2012
We hear it all the time. What’s your brand promise? That’s part of your brand promise. Like many ubiquitous statements in the fast-moving marketing zeitgeist the phrase ‘brand promise’ is bandied about with great ease but what does it really … Read More