Tag Archives: brand now
November 9, 2018
People don’t want to hear about branding anymore … Branding really isn’t what we’re trying to do here … It’s more than just branding …
April 11, 2018
Does anyone really want to talk about crisis communication? It’s sort of like life insurance. You want to know you have a plan in place but it’s not something you want to dwell upon.
On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed the latest data from the State of Branding 2018. The report breaks down the biggest challenges marketers face. Topping that list … Read More