Tag Archives: brand culture
BarkBox on Branding: The Convergence of Culture & Audience
April 18, 2017
“Branding is thousands of tiny punches that add up.” And few deliver as many meaningful little punches as Bark & Co, the powerhouse brand dedicated to bringing joy to dog parents everywhere through innovative products and services like BarkBox. The … Read More
Developing a Consistent Brand Voice and Language with Brad Flowers
February 13, 2017
“Branding is complicated when you try to define it.” If there was an ongoing theme of the On Brand podcast, this week’s guest hit the nail on the head. Of course, your brand is more than your logo but how … Read More