


September 17, 2018
Who are you? Why do you exist? Why should people care? Amber Williams, founder and brand strategist at Punkyflair, helps brand builders answer these top-of-mind questions day in and day out. We discussed all of this and more on this … Read More
March 19, 2018
“People want brands to step in and solve things that government can’t.” With the latest news of #BoycottNRA and the #MeToo movement, it could seem that this is an idea plucked from recent headlines. But the role of business in … Read More
November 20, 2017
“The biggest problem we marketers face today is trying to be all things to all people.” Andy Cunningham would know. She’s spent her career positioning brands. As the jacket of her book says: “Trust Andy. Steve Jobs did.” That’s right. Andy played … Read More
January 11, 2016
“The expression of your brand strategy should excite the customer.” For Mark Di Somma, brand strategy is as much a creative process as a logical one. It’s about making decisions that enable a brand to change how it’s valued by the … Read More
May 4, 2015
“Branding is blocking and tackling.” Guy Kawasaki would know. As a brand evangelist for some of the biggest brands in history including Apple, Android, and Wikipedia, Guy knows that “bringing the good news” is a lot of work. I couldn’t … Read More
December 12, 2011
Okay, now that I have your attention, allow me to clarify. I did not have the pleasure of meeting Mr. Jobs. I did, however, have the pleasure of reading Walter Isaacson’s landmark biography on the legendary Apple co-founder and CEO … Read More
October 6, 2011
Steve Jobs has passed away leaving behind an unparalleled legacy in American innovation. As my friend and fellow marketer, Bob Abbate, fittingly summed up, “His vision inspired me. His products are the tools of my trade. He was a master … Read More
Nick has a knack for making complex topics simple.
Jacey Wilkins, National Institute of Metalworking Skills
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