Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

When it comes to marketing, it’s the best of times and the worst of times. New media allows us to reach more people, build personal relationships, and deliver real value to our customers. However, budgets are tighter than ever and we’re constantly distracted by all of the shiny new things coming at us. The answer? Get scrappy. During this myth-busting and actionable talk you’ll discover how getting scrappy can help you put your brains before your budget and simplify your marketing in today’s complex world.

The Future of Social Media

With over a billion users on Facebook and half of U.S. teens creating content on Snapchat, it’s safe to say that social media is here to stay. As new networks emerge and existing platforms add even more features, it’s easy to get overwhelmed by all of these rapid shifts. This insightful and engaging keynote takes a look at what’s next, what it means, and what you can do about it.

Inbox Now: Using Email Marketing to Drive E-Commerce and Strengthen Relationships

While often ignored in favor of “shiny new things” like social media, email marketing is still the digital glue that holds together our customer relationships and completes the total brand experience. During this tactical and practical keynote, you’ll not only learn why now is the time of better email, you’ll leave with a plan for creating better email that you can implement right away.

Pics to Clicks: Social Media’s Visual Revolution

As social media continues to evolve, one reality is coming into focus: brands are becoming increasingly visual. From emerging networks like Pinterest and Instagram to updates to venerable platforms like Facebook and Twitter, it’s clear that brands that aren’t ready for this visual revolution will get left behind. What does this mean and more importantly how can you prepare your brand?

Time, Talent, & Terror: Overcoming Internal Obstacles to Social Media

I don’t want my employees on Facebook all day … We don’t have the right staff for social media … If we’re on social media then people will say bad things about us!!! Sound familiar? This practical talk introduces you to the “3 Ts” that threaten social media adoption — time, talent, and terror — and provides strategies for overcoming each of them at your organization.

Why Branding Matters Now More Than Ever

With social networks like Facebook, Twitter, and Instagram forever disrupting the way we do business, do traditional constructs like “branding” still matter? You may be surprised but because of the opportunities created by new media and disruptive technology, strong brands with something to say matter now more than ever. This talk reviews and recasts the role of brands in today’s digital age and provides a framework for building a solid brand, telling your story, and engaging your brand ambassadors.

Listen Up: Build Your Podcasting Brand, Grow Your Audience

As podcast listenership continues to grow, marketers at organizations of all shapes and sizes are beginning to take notice. With users listening anytime and anywhere, podcasting is a powerful way to build your brand and reach new audiences. This keynote reviews the latest podcasting trends and helps you develop a podcast that aligns with your brand promise and engages your audience.

How Work Works: Tips, Trends, & Traps from the World of Work

If you’re looking for a talk outside of the realm of branding and digital marketing, this talk draws upon Nick’s experience as co-host of The Work Talk Show podcast. Through his interviews with industry thought leaders such as Seth Godin and Guy Kawasaki on how they get work done, Nick has identified several tips and trends to help you and your team succeed in the new world of work.

Nick’s keynote really helped explain the power of storytelling in a way I could ACTUALLY understand. I’ve seen a number of storytelling presentations and his was the best.
Lynn Melling, Digital Summit Attendee


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