Books

Brand Now: How to Stand Out in a Crowded, Distracted World

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Brand Now Resources

As I say in Brand Now, brand building is a lot of work. It’s not an easy item you can just cross off of your checklist. That’s why I’ve created some additional resources to help you bring these ideas into practice in your work.

Brand Now Workbook—Prompts and activities contained in an illustrated PDF workbook for easy access and sharing with your team as you work through Brand Now.

Brand Now Illustrated Summary—An exclusive illustrated overview of the seven Brand Now dynamics.

Brand Story Reference Table—A handy tool for referencing the brand story archetypes presented in Brand Now.

Circles of Community Graphic—An easy to reference (and share!) image of the cirles of community from Brand Now.

Brand Touchpoint Map—Craft a cohesive brand experience both online and off with this helpful organizer referenced in Brand Now.

Branding Experts on Brand Building: An Audio Exclusive—Enjoy this special one-hour audio masterclass featuring some of the best branding thought leaders answering the biggest questions about brand building today — Patrick Hanlon (author of Primal Branding and The Social Code), Dorie Clark (author of Entrepreneurial You and Stand Out) Marty Neumeier (author of The Brand Gap and The Brand Flip), and Denise Lee Yohn (author of What Great Brands Do and Fusion)

 

As Referenced in Brand Now

Enjoy these additional resources referenced in Brand Now!

Meaning

Red Thread video series from Tamsen Webster

Structure

Brand strategist Marc Shillum on creating brands with patterns

Marc Shillum: Consistent Brands Through Repeating Patterns from PSFK on Vimeo.

Story

Story lessons from Pixar’s Andrew Stanton and author Kurt Vonnegut

Content

The full-length Story of Content Documentary from The Content Marketing Insitute

Community

The Zappos Culture Book

Humor

Cisco’s Valentine’s Day ad and their “Slow Waiter” video series

Personal Branding

“A Brand Called You” by Tom Peters, Fast Company article

Political Branding

Texas County Commissioner Gerald Daugherty’s TV ad

Naming

U.S. Patent and Trademark Office’s Trademark Electronic Search System (TESS)—for conducting a quick trademark search

Crisis Communication

Crisis expert Melissa Agnes’ website is home to many helpful resources including flowcharts, infographics, and the Crisis Intelligence Podcast

Neil deGrasse Tyson on the Anatomy of a Sound Bite

If you have ideas for Brand Now tools you’d like to see, send them to me at [email protected].

Are you feeling like David in a field of marketing Goliaths? Get scrappy. Organizations of any size can use the principles in this book to stretch their digital marketing reach.
Daniel H. Pink, Author of Drive and To Sell Is Human

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