Books
Brand Now Resources
Enjoy these additional resources referenced in Brand Now!
Marc Shillum: Consistent Brands Through Repeating Patterns
Andrew Stanton: The Clues to a Great Story (TED Talk)
Kurt Vonnegut on Story Shapes
The Story of Content—Documentary film by the Content Marketing Institute
Download the Brand Touchpoint Map
Cisco Videos for Valentines Day and Fast Innovation and the Slow Waiter
Dollar-Shave Club Launch Video
“A Brand Called You” by Tom Peters, Fast Company article
Texas County Commissioner Gerald Daugherty’s TV ad
Crisis expert Melissa Agnes’ website is home to many helpful resources including flowcharts, infographics, and the Crisis Intelligence Podcast
Neil deGrasse Tyson on the Anatomy of a Sound Bite
If you have ideas for Brand Now tools you’d like to see, send them to me at [email protected].
Are you feeling like David in a field of marketing Goliaths? Get scrappy. Organizations of any size can use the principles in this book to stretch their digital marketing reach.
Daniel H. Pink, Author of Drive and To Sell Is Human
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