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Brand Now: How to Stand Out in a Crowded, Distracted World

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Brand Now Resources

Enjoy these additional resources referenced in Brand Now!

Structure

Marc Shillum: Consistent Brands Through Repeating Patterns

Story

Andrew Stanton: The Clues to a Great Story (TED Talk)

Kurt Vonnegut on Story Shapes

Content

The Story of Content—Documentary film by the Content Marketing Institute

Experience

Download the Brand Touchpoint Map

Humor

Cisco Videos for Valentines Day and Fast Innovation and the Slow Waiter

Dollar-Shave Club Launch Video

Personal Branding

“A Brand Called You” by Tom Peters, Fast Company article

Political Branding

Texas County Commissioner Gerald Daugherty’s TV ad

Crisis Communication

Crisis expert Melissa Agnes’ website is home to many helpful resources including flowcharts, infographics, and the Crisis Intelligence Podcast

Neil deGrasse Tyson on the Anatomy of a Sound Bite

If you have ideas for Brand Now tools you’d like to see, send them to me at [email protected].

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Nick Westergaard's books provide helpful frameworks and practical tools for rethinking branding and marketing in our distracted digital world

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Are you feeling like David in a field of marketing Goliaths? Get scrappy. Organizations of any size can use the principles in this book to stretch their digital marketing reach.
Daniel H. Pink, Author of Drive and To Sell Is Human