Books
Brand Now Resources
As I say in Brand Now, brand building is a lot of work. It’s not an easy item you can just cross off of your checklist. That’s why I’ve created some additional resources to help you bring these ideas into practice in your work.
Brand Now Workbook—Prompts and activities contained in an illustrated PDF workbook for easy access and sharing with your team as you work through Brand Now.
Brand Now Illustrated Summary—An exclusive illustrated overview of the seven Brand Now dynamics.
Brand Story Reference Table—A handy tool for referencing the brand story archetypes presented in Brand Now.
Circles of Community Graphic—An easy to reference (and share!) image of the cirles of community from Brand Now.
Brand Touchpoint Map—Craft a cohesive brand experience both online and off with this helpful organizer referenced in Brand Now.
Branding Experts on Brand Building: An Audio Exclusive—Enjoy this special one-hour audio masterclass featuring some of the best branding thought leaders answering the biggest questions about brand building today — Patrick Hanlon (author of Primal Branding and The Social Code), Dorie Clark (author of Entrepreneurial You and Stand Out) Marty Neumeier (author of The Brand Gap and The Brand Flip), and Denise Lee Yohn (author of What Great Brands Do and Fusion)
As Referenced in Brand Now
Enjoy these additional resources referenced in Brand Now!
Meaning
Red Thread video series from Tamsen Webster
Structure
Brand strategist Marc Shillum on creating brands with patterns
Marc Shillum: Consistent Brands Through Repeating Patterns from PSFK on Vimeo.
Story
Story lessons from Pixar’s Andrew Stanton and author Kurt Vonnegut
Content
The full-length Story of Content Documentary from The Content Marketing Insitute
Community
Humor
Cisco’s Valentine’s Day ad and their “Slow Waiter” video series
Personal Branding
“A Brand Called You” by Tom Peters, Fast Company article
Political Branding
Texas County Commissioner Gerald Daugherty’s TV ad
Naming
U.S. Patent and Trademark Office’s Trademark Electronic Search System (TESS)—for conducting a quick trademark search
Crisis Communication
Crisis expert Melissa Agnes’ website is home to many helpful resources including flowcharts, infographics, and the Crisis Intelligence Podcast
Neil deGrasse Tyson on the Anatomy of a Sound Bite
If you have ideas for Brand Now tools you’d like to see, send them to me at [email protected].
Are you feeling like David in a field of marketing Goliaths? Get scrappy. Organizations of any size can use the principles in this book to stretch their digital marketing reach.
Daniel H. Pink, Author of Drive and To Sell Is Human
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