When it comes to content marketing, we live in extraordinary times. With cutting-edge tools like live video, VR, and AI at our fingertips, we can give our community behind-the-scenes access to our company, people, and products. We can showcase our best customers and bring our brands to life. (more…)

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What Dr. Fauci Can Teach You About Leadership Communication

When I teach business communication, I ask students to complete what I call a “CommBook.” This is simply a journal of professional communication that they observe in the world around them that reinforces lessons from class. The entries can be either positive or negative examples. In reviewing students’ submissions from this spring semester, I was surprised to find a popular new entry—Dr. Anthony Fauci of the White House’s Coronavirus Task Force. (more…)

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Market Like Mister Rogers

At this point, most of us have already seen tons of articles and videos on things like “How to do XYZ in the midst of COVID-19.” Some have been good. Others have been not so good. As marketers in today’s fast-moving media environment, we’re told to be relevant. It’s one thing when that’s connecting to something in the zeitgeist like Tiger King or a current event. But when it’s a global pandemic, it’s something else entirely. (more…)

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Good marketing isn’t about expensive ad campaigns or jumping on the latest social bandwagon. Whether your company is a Fortune 500 behemoth or a nascent startup, Nick Westergaard’s detailed advice about how to Get Scrappy – and do more with less – is certain to improve your business.
Dorie Clark, Author of Stand Out and Reinventing You, Professor at Duke University Fuqua School of Business

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