For me, every day is President’s Day. I’ve been a fan of presidential history since childhood. Like many, it began with a grade-school fascination with the Civil War and World War II history. This led to deep dives on Abraham Lincoln, FDR, and others. And the rest, as they say, is history, as adult-Nick remains an avid reader of presidential biographies. (more…)

Read More
Communication

Persuasive Speaking Lessons from Greta Thunberg



Case studies provide accessible examples for teaching and learning. That’s why we analyze them in business and in business schools. However, useful case studies aren’t always formal articles in professional journals. Sometimes they’re right in front of you. One of the best recent case studies of persuasive public speaking is sixteen-year-old Swedish climate activist Greta Thunberg. (more…)

Read More
Communication

Inbox Zero Is Killing Written Communication



Inbox zero. Maybe you’ve heard of it. Maybe you love it. Personally, I hate it. I think it’s contributing to the downfall of modern civilization. Okay, maybe that’s a stretch. But it’s making us bad writers at a time when—distracted by screens and notifications—we don’t need any help with that. And if a decline in written communication skills isn’t at least a part of the downfall of modern civilization, I don’t know what is. (more…)

Read More

Good marketing isn’t about expensive ad campaigns or jumping on the latest social bandwagon. Whether your company is a Fortune 500 behemoth or a nascent startup, Nick Westergaard’s detailed advice about how to Get Scrappy – and do more with less – is certain to improve your business.
Dorie Clark, Author of Stand Out and Reinventing You, Professor at Duke University Fuqua School of Business

Get Nick’s ICYMI Newsletter

The marketing and more you may have missed each week