I’m consistently amazed at how often I encounter people who are skeptical of personal branding. Apple, Nike, and Starbucks need to focus on branding. But Jennifer in sales? No way. And yet, your personal brand helps you accomplish one of the most challenging tasks in the crowded, distracted world of work we find ourselves in. Your personal brand helps you stand out. (more…)

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Branding

It’s Time for Businesses to Do Better on Race



George Floyd’s murder at the hands of the Minneapolis Police has forever changed race in America. “Everyone was witness to a murder,” a colleague said to me recently about this critical point in our history. We’re mad. We’re sad. We don’t know what to say. We don’t know what to do. But we know we need to say and do something, especially since one thing most can agree upon is that silence is how we got here. (more…)

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Content Marketing

Celebrity Content Marketing Lessons Learned During a Pandemic



When it comes to content marketing, we live in extraordinary times. With cutting-edge tools like live video, VR, and AI at our fingertips, we can give our community behind-the-scenes access to our company, people, and products. We can showcase our best customers and bring our brands to life. (more…)

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Good marketing isn’t about expensive ad campaigns or jumping on the latest social bandwagon. Whether your company is a Fortune 500 behemoth or a nascent startup, Nick Westergaard’s detailed advice about how to Get Scrappy – and do more with less – is certain to improve your business.
Dorie Clark, Author of Stand Out and Reinventing You, Professor at Duke University Fuqua School of Business

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