As I’ve written recently, story can be a powerful tool for marketers looking to cut through the clutter in the distracted, digital world we find ourselves in. When you hear a story, your brain lights up with cortex activity in several critical areas, releasing the neurotransmitter dopamine, which helps us remember and ultimately share stories. Because of this chain reaction, you’re 10 times more likely to remember a story than simple facts, stats, and bullet points. (more…)

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Business Writing Tips from Elmore Leonard?

There’s nothing like a global pandemic to spur media consumption. At this point, I’ve binged almost everything from classics like The Sopranos (yes, I’d never seen it) to pop-culture kitsch like Tiger King to phenomenal new shows like The Queen’s Gambit. (more…)

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The Principles of Brand Storytelling

Let me tell you a story … 

I bet those six words got your attention. As overwhelmed human beings, we are, in short, story machines. We consume stories in many forms throughout our day and write stories of our own to explain the world around us. As neuroscientist Antonio Damasio says, “Stories are the fundamental way in which the brain organizes information in a practical, memorable manner.” We need story to make the world make sense. Marketers are no exception. (more…)

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Good marketing isn’t about expensive ad campaigns or jumping on the latest social bandwagon. Whether your company is a Fortune 500 behemoth or a nascent startup, Nick Westergaard’s detailed advice about how to Get Scrappy – and do more with less – is certain to improve your business.
Dorie Clark, Author of Stand Out and Reinventing You, Professor at Duke University Fuqua School of Business

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