Monthly Archives: January 2015
Beyond the Positioning Statement with Tamsen Webster
January 1, 2015
“Your brand exists in the head and heart — not necessarily at headquarters.” If there’s one thing that Tamsen Webster knows, it’s that brands are built from a variety of perspectives. It’s not just what you say, it’s how you … Read More
The Primal Code of Digital Brand Building with Patrick Hanlon
January 1, 2015
“Branding discussions used to be esoteric. Like molding fog.” It was this realization that led Patrick Hanlon to come up with a better way to frame the branding conversation. What he created ended up being one of the most effective … Read More