Tag Archives: email roi

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new report on which digital marketing tactics are most effective. Guess what? Once again, the winner was email … Read More →

Lately I’ve heard several marketers woefully admit to a guilty pleasure. They like email marketing. For shame! First of all, email has nothing to do with Pinterest. Second, employing email in your marketing mix won’t impact your Klout score. Finally, … Read More →