Monthly Archives: December 2015
27 Experts on Which Digital Media Trends to Watch
December 30, 2015
With another year behind us and a new year on the horizon, digital marketers are looking ahead with excitement. As new technology, tools, and trends emerge, we thought it might be useful to ask some of the industry’s brightest thought … Read More
Measuring Brand Effectiveness with Nielsen’s David Brandt
December 28, 2015
“The brand is everything. It triggers consumers’ values. When they’re shopping it makes them say ‘I want that one.’ It’s intuition.” A lot of people talk about branding and advertising effectiveness but David Brandt has a career that can back … Read More
Why Your Brand Should Be Aspirational with Drew McLellan
December 21, 2015
“A brand is a divining rod. It’s a filter to make big decisions.” Drew McLellan spends his time tackling brand from a few different angles. First, as the owner of McLellan Marketing Group, he helps B2B clients build better brands. … Read More
How to Plan Your Digital Marketing Strategy
December 16, 2015
A new year brings new social and digital opportunities for marketers at businesses big and small. As we wrap up one year, many find themselves at the heart of planning for what lies ahead. Specifically, how to up your brand’s … Read More
A Fan Engagement Lesson from the Minnesota Vikings
December 14, 2015
“Our brand means many things to many people.” As we cheer from the sidelines and the comfort of our couch on game day, it can be easy to loose sight of the fact that great American sports teams like the … Read More
Social Sound Bite: Twitter Sharing Drops 11% in a Month
December 11, 2015
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new data on social media sharing that Twitter will want to take note of. After discontinuing support for … Read More
What to Do When Your Brand Is Stuck or Stale with Steve McKee
December 7, 2015
“Figure out what you’re doing right and do more of it.” This deceptively simple advice should come as a cautionary tale to brands of all shapes and sizes. As a best-selling author and leader of one of the Southwest’s top … Read More
Social Sound Bite: That Instagram Feature You Want Is (Almost) Here
December 4, 2015
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new feature that’s finally on it’s way to Instagram. A constant struggle for community managers keeping their brand’s … Read More