Monthly Archives: April 2013

stone soup

As we frequently discuss on The Work Talk Show, inspiring ideas often happen when we aren’t at work. Those familiar with my writing know that I often see marketing analogies in stories and works of literature like Rudyard Kipling’s poem, … Read More


service mindset

My second job ever, and the one I did the longest in high school and college, was working at a grocery store. I loved it (FYI – my first job was washing dishes at a nursing home – not a … Read More


brands on vine

Recently honored as the number one app in the U.S. App Store, Twitter’s fun video-based content network Vine is already becoming a playground for brands of all shapes and sizes. While many are finding innovative approaches, some struggle with what … Read More


how to sell social media to management

You’ve taken the first steps. As a marketer, you “get” social media and understand how it can move the needle for your business. However, you still have one big challenge in front of you: management. They don’t understand social media … Read More


Nick has a knack for making complex topics simple.
Jacey Wilkins, National Institute of Metalworking Skills

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