Monthly Archives: April 2013
The Stone Soup Recipe for Building an Online Community
April 29, 2013
As we frequently discuss on The Work Talk Show, inspiring ideas often happen when we aren’t at work. Those familiar with my writing know that I often see marketing analogies in stories and works of literature like Rudyard Kipling’s poem, … Read More
Social Media Requires a Service Mindset
April 22, 2013
My second job ever, and the one I did the longest in high school and college, was working at a grocery store. I loved it (FYI – my first job was washing dishes at a nursing home – not a … Read More
8 Most Innovative Brands on Vine
April 15, 2013
Recently honored as the number one app in the U.S. App Store, Twitter’s fun video-based content network Vine is already becoming a playground for brands of all shapes and sizes. While many are finding innovative approaches, some struggle with what … Read More
How to Sell Social Media to Management
April 4, 2013
You’ve taken the first steps. As a marketer, you “get” social media and understand how it can move the needle for your business. However, you still have one big challenge in front of you: management. They don’t understand social media … Read More