Monthly Archives: December 2012

As social media continues to become an increasingly critical brand touch point, many organizations are finding value in implementing a social media command center for listening and responding to customers’ needs. One such company is grocery chain Hy-Vee. Recently Larry … Read More →

We have a free gift just for you! With a new Instagram user each second, it’s hard for brands to ignore the potential impact of this channel as part of their digital mix. Get the basics on Instagram, see examples of … Read More →

A new year is a time for clean starts and reworking areas that aren’t quite on-target in our work and our lives. Some of us are focusing on personal goals such as weight loss or finding greater balance with work … Read More →

Creating useful content that helps customers solve their problems is anything but a new idea. In fact, you can even find examples of this in unexpected places. While settling in to watch one of my favorite holiday classics, Miracle on … Read More →

One of my favorite blogging idea starters is to take audience questions you’ve received from speaking engagements and answer them with a post (feel free to steal this — I’m sure I stole it from somewhere). In going though my … Read More →

Last week, Google announced that they were rolling out Google+ Communities, a feature very similar to Facebook’s popular groups. In thinking about the impact this has on brands, a bigger story is coming to light, and it’s not limited to … Read More →