Tag Archives: starbucks
Social Sound Bite: Starbucks Steps Up in a Crisis
April 20, 2018
On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed how Starbucks is using a recent in-store crisis as an opportunity to step up their employee-training efforts. Listen for the full … Read More
Customer Service Is the New Branding with Jay Baer
March 14, 2016
“Every single time you respond to a customer complaint it increases advocacy. Every time you don’t it decreases it.” Jay Baer would know. For his new book Hug Your Haters, Jay didn’t just write about what he thought and felt about … Read More
What Makes a Great Brand with Denise Lee Yohn
November 2, 2015
“Your brand can’t just be a promise. It must be a promise delivered.” Denise Lee Yohn knows a thing or two about great brands. Specifically, What Great Brands Do — the title of her best-selling book. The follow-up Extraordinary Experiences … Read More
March 2015 Brand Zeitgeist: #RaceTogether, New Social Trends
March 30, 2015
Each month as part of the On Brand podcast, we take a look back on the month that was. We reflect on the brand builders we chatted with here on the podcast and also discuss the biggest stories and pop-culture … Read More
Picture Perfect: 12 Brands Who Are Rocking Instagram
March 12, 2012
We all know Instagram is a lot of fun. This iOS photo-sharing app with easy filters and addictive social sharing already boasts over 15 million users and was recently named ‘app of the year’ by Apple’s App Store. As businesses … Read More
Deck Your Brand’s Halls — Online and Off
November 28, 2011
It’s the most wonderful time of the year. To the perplexity of many, retail brands across the country have been decking their halls since just before Halloween. Holiday decor has become so ubiquitous that Nordstrom’s actually makes headlines by declaring … Read More