Tag Archives: rebranding
Rebranding Best Practices with Jim Heininger
June 29, 2020
“Rebranding itself signals change.” Change is something that Jim Heininger focuses on extensively in his work as the leader of not one but two agencies. Dixon|James focuses on communication and change management while Rebranding Experts focuses on the comprehensive art and strategic science of rebranding. We discussed all of this and more on this week’s episode of the On Brand podcast. Read More
The Secret to Successful Rebranding
March 3, 2020
Recently, I was having coffee with a friend who sits on a local board with me. The organization is embarking on a bold new rebrand that I’ve been consulting on. As we discussed the process, he asked me, “What’s the … Read More
How to Set Rebranding Expectations
January 17, 2011
To creative folk, the choice of writing utensil is often something labored over. I have long used a Paper Mate Flair as my pen of choice. It feels substantial without being pretentious plus you can’t beat the felt tip. There’s … Read More