Tag Archives: podcast
Old Man Yells at Clubhouse
February 9, 2021
It’s Super Bowl Sunday and my monthly business column for The Gazette isn’t done. Actually, it isn’t even started. I’ve procrastinated. Again. As I made the walk of shame to my home office in an attempt to get a draft … Read More
What to Consider Before Starting Your Podcast
August 4, 2020
Consumer behavior has been turned upside down by COVID-19. As personal and work routines continue to be disrupted, businesses are scrambling to find the best place to reach customers during these crazy times. Many are turning to podcasts.
Do You Like Your Content?
December 10, 2014
Recently I found myself listening to public radio’s Ira Glass as a guest on Alec Baldwin’s podcast, Here’s The Thing. It’s worth noting that in addition to being a great actor and unique celebrity personality, Mr. Baldwin is also an … Read More
Social Media vs Digital Marketing
August 8, 2014
This week on Social Brand Chat presented by KXIC we discussed a question from Xianduan Shi who asked, “Social media vs digital marketing — What’s the difference?” Believe it or not, this is a question many find themselves asking. Let’s chat about this.
How Do You Make Time for Content Marketing?
December 6, 2013
This week on Social Brand Chat presented by KXIC we discussed a question via Google+ from Geri Seiberling: “How do you make time for content creation?” Time management is one of the biggest challenges that marketers struggle with when it … Read More
Is Google+ Worth the Time?
November 29, 2013
This week on Social Brand Chat presented by KXIC we discussed a question via (what else?) Google+ from Stephan Hovnanian: “How do I decide if Google+ is worth it?” Great question and definitely one that many grapple with. Let’s chat … Read More
How to Handle a Negative Google Places Review
November 14, 2013
This week on Social Brand Chat presented by KXIC we discussed a question via email: “We found a few negative Google Places reviews of our business and many co-workers want them taken down. I’ve tried explaining that isn’t how it … Read More
Creating Content with Purpose
June 18, 2012
Social networks, blogs, videos, podcasts, ebooks, and emails — oh my! As marketers, we have one of the most diverse toolboxes at our disposal that we’ve ever had in the history of our trade. As recently as 15 years ago, … Read More