


October 26, 2020
“We have to put aside our personal preference and put in the time to figure out what really works for what the client needs.” This is a challenge for marketers on a variety of topics but is especially critical to the vital task of naming. Luckily, Brad Flowers wrote the book on naming—aptly titled The Naming Book—and he’s joined us this week on the On Brand podcast to discuss just that. Read More
Nick has a knack for making complex topics simple.
Jacey Wilkins, National Institute of Metalworking Skills
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