Helping You
Tell Your Story
Nick Westergaard helps organizations, leaders, and aspiring leaders tell stronger stories and build better brands. Your audience will learn, laugh, and leave with actionable ideas.
Nick Westergaard helps organizations, leaders, and aspiring leaders tell stronger stories and build better brands. Your audience will learn, laugh, and leave with actionable ideas.
Nick Westergaard helps organizations, leaders, and aspiring leaders tell stronger stories and build better brands. Your audience will learn, laugh, and leave with actionable ideas.










Nick's spent his career building standout brands at organizations of all sizes—from small businesses to Fortune 500 companies to President Obama’s Jobs Council. As a lecturer at the University of Iowa’s Tippie College of Business he leads the Story Lab program, helping students stand out through the power of storytelling.
He's the author of the books Brand Now and Get Scrappy, a contributor to the Harvard Business Review, host of the popular On Brand podcast, a Moth StorySLAM Champion, and a TEDx speaker coach.
Called “one of the most jaw-dropping marketing speakers,” Nick’s keynotes at conferences and corporate events throughout the world have audiences saying “ah-ha” as he provides actionable next steps that can impact their work right away.
Nick Westergaard's books provide helpful frameworks and practical tools for standing out in our crowded, distracted digital world
MORE »
How do brands really live in our minds? According to Ulli Applebaum, it’s all about associations — the complex web of meanings and emotions that define how people see your brand. This week on On Brand, the international strategy veteran … Read More
I first heard the term “double-dip feelings” from my mother-in-law, a longtime family therapist, who picked it up from Barbara S. Cain’s children’s book of the same name. The central idea teaches kids that it’s normal to feel two conflicting … Read More
A monthly email to help you lead with story in your work.
Nick has a knack for making complex topics simple.
Jacey Wilkins
National Institute of Metalworking Skills