Connect with Story

CONNECT with STORY

Nick Westergaard helps leaders and marketers connect with their audiences through the power of story. Your audience will learn, laugh, and light up with ideas.

Nick Westergaard

TRUSTED BY LEADING BRANDS

Nike
IBM
Salesforce
John Deere
Cadillac
Schwinn
SXSW
B2B
HubSpot
Marketing Profs
Nike
IBM
Salesforce
John Deere
Cadillac
Schwinn
SXSW
B2B
HubSpot
Marketing Profs

Nick’s Story

Nick Westergaard helps leaders and organizations tell their stories. He teaches at the University of Iowa’s Tippie College of Business, where he leads the Story Lab program. Nick is the author and illustrator of the books Brand Now and Get Scrappy, a contributor to the Harvard Business Review, host of the popular On Brand podcast, and a Moth StorySLAM Champion. More →

Called “one of the most jaw-dropping speakers,” 
when you work with Nick, your audience will …

Nick delivered an engaging session for my teammates, helping them build storytelling capabilities. These skills are so important to drive influence and lead change in a large company—I know my colleagues benefitted from Nick's frameworks, guidance, and expertise!
Cheryl Davenport
Nike

Nick Westergaard's books provide helpful frameworks and practical tools for standing out in our crowded, distracted digital world

MORE »

Buy My Books

The Latest

Podcast

Finding the Right Agency Partner

November 24, 2025

toby wilkinson on brand

The secret to great creative work isn’t just the idea — it’s knowing how to get there. Toby Wilkinson, co-founder of Ask Us For Ideas, has spent the last decade helping brands navigate the messy world of agencies, briefs, and … Read More

Article

Tinkering with Your Story

November 20, 2025

bowerman blog header

The stories we tell ourselves are powerful. Positive stories help us achieve great things, while negative stories — AKA negative self-talk — can be paralyzing. That’s because they shape our self-narrative or identity. My friend and mentor Amy Colbert explores … Read More

Subscribe to Nick

SUBSCRIBE TO NICK’S STORY STRATEGIES NEWSLETTER

A monthly email to help you lead with story in your work.

Nick is more than a storyteller. His craft goes beyond telling stories that keep an audience emotionally engaged. Nick delivers truths wrapped in magic that turns words into worlds.
MIRI RODRIGUEZ
MICROSOFT