To say that we live in strange times is an understatement. We’re surrounded by disruption. Every long-held assumption is being tested. The world of branding is no exception. With more channels to communicate, one could think it’d be easier than ever to build brands and connect with customers. And yet, people consistently struggle to find the signal among the noise both online and off. (more…)

Read More
Communication

The Comfortable Camouflage of Bad Communication



Recently my wife sent me a text that said, “You’ve ruined me.” In the pantheon of spousal communication, this didn’t seem great at first glance. However, as I came to discover, it was intended as a compliment. In fact, it’s quickly becoming one of my favorite compliments. Let me explain. (more…)

Read More
Communication

Body Language Lessons from the 2020 Presidential Candidates



“I’m not sure what to do with my hands,” confesses Will Ferrell as the titular character in the NASCAR parody Talladega Nights: The Ballad of Ricky Bobby, as he awkwardly moves his hands during a TV interview. These words ring true for many charged with public speaking. (more…)

Read More

Nick Westergaard's books provide helpful frameworks and practical tools for rethinking branding and marketing in our distracted digital world

MORE »

Buy My Books

Good marketing isn’t about expensive ad campaigns or jumping on the latest social bandwagon. Whether your company is a Fortune 500 behemoth or a nascent startup, Nick Westergaard’s detailed advice about how to Get Scrappy – and do more with less – is certain to improve your business.
Dorie Clark, Author of Stand Out and Reinventing You, Professor at Duke University Fuqua School of Business