At this point, it goes without saying that COVID-19 has changed everything. Especially the way we communicate with one another at work. Since the onset of the global pandemic, there’s been a sharp uptick in remote work, which means nearly all of our meetings now happen over Zoom. This makes the hard task of communication even harder. And, here’s the kicker: we were never that good at it to begin with. (more…)

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Content Marketing

What to Consider Before Starting Your Podcast



Consumer behavior has been turned upside down by COVID-19. As personal and work routines continue to be disrupted, businesses are scrambling to find the best place to reach customers during these crazy times. Many are turning to podcasts. (more…)

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Branding

How to Build Your Personal Brand Now



I’m consistently amazed at how often I encounter people who are skeptical of personal branding. Apple, Nike, and Starbucks need to focus on branding. But Jennifer in sales? No way. And yet, your personal brand helps you accomplish one of the most challenging tasks in the crowded, distracted world of work we find ourselves in. Your personal brand helps you stand out. (more…)

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Good marketing isn’t about expensive ad campaigns or jumping on the latest social bandwagon. Whether your company is a Fortune 500 behemoth or a nascent startup, Nick Westergaard’s detailed advice about how to Get Scrappy – and do more with less – is certain to improve your business.
Dorie Clark, Author of Stand Out and Reinventing You, Professor at Duke University Fuqua School of Business

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