Inbox zero. Maybe you’ve heard of it. Maybe you love it. Personally, I hate it. I think it’s contributing to the downfall of modern civilization. Okay, maybe that’s a stretch. But it’s making us bad writers at a time when—distracted by screens and notifications—we don’t need any help with that. And if a decline in written communication skills isn’t at least a part of the downfall of modern civilization, I don’t know what is. (more…)

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The Lists That Lie Ahead

Like many marketers, I’m a list person. I make lists to solve problems. I make lists to make sense of the world. At any given moment, I’m surrounded by a series of lists. I’ve got long-term lists of where I want to be in 10 years and how I’m hoping to get there. I’ve got lists of places I want to visit. And I’ve got short-term lists reminding me to do things like take the trash out later. (more…)

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Brand Trust Matters (Here’s How You Build It)

To say that we live in strange times is an understatement. We’re surrounded by disruption. Every long-held assumption is being tested. The world of branding is no exception. With more channels to communicate, one could think it’d be easier than ever to build brands and connect with customers. And yet, people consistently struggle to find the signal among the noise both online and off. (more…)

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Nick Westergaard's books provide helpful frameworks and practical tools for rethinking branding and marketing in our distracted digital world


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Good marketing isn’t about expensive ad campaigns or jumping on the latest social bandwagon. Whether your company is a Fortune 500 behemoth or a nascent startup, Nick Westergaard’s detailed advice about how to Get Scrappy – and do more with less – is certain to improve your business.
Dorie Clark, Author of Stand Out and Reinventing You, Professor at Duke University Fuqua School of Business