Case studies provide accessible examples for teaching and learning. That’s why we analyze them in business and in business schools. However, useful case studies aren’t always formal articles in professional journals. Sometimes they’re right in front of you. One of the best recent case studies of persuasive public speaking is sixteen-year-old Swedish climate activist Greta Thunberg. (more…)

Read More

Inbox Zero Is Killing Written Communication

Inbox zero. Maybe you’ve heard of it. Maybe you love it. Personally, I hate it. I think it’s contributing to the downfall of modern civilization. Okay, maybe that’s a stretch. But it’s making us bad writers at a time when—distracted by screens and notifications—we don’t need any help with that. And if a decline in written communication skills isn’t at least a part of the downfall of modern civilization, I don’t know what is. (more…)

Read More

The Lists That Lie Ahead

Like many marketers, I’m a list person. I make lists to solve problems. I make lists to make sense of the world. At any given moment, I’m surrounded by a series of lists. I’ve got long-term lists of where I want to be in 10 years and how I’m hoping to get there. I’ve got lists of places I want to visit. And I’ve got short-term lists reminding me to do things like take the trash out later. (more…)

Read More

Nick Westergaard's books provide helpful frameworks and practical tools for rethinking branding and marketing in our distracted digital world


Buy My Books

Good marketing isn’t about expensive ad campaigns or jumping on the latest social bandwagon. Whether your company is a Fortune 500 behemoth or a nascent startup, Nick Westergaard’s detailed advice about how to Get Scrappy – and do more with less – is certain to improve your business.
Dorie Clark, Author of Stand Out and Reinventing You, Professor at Duke University Fuqua School of Business