Tag Archives: social influence

We need more likes on our Facebook page! We need more followers on Twitter! More! More! MORE! Okay. Then what? As brands of all shapes and sizes race to get build an increasingly social brand, the early focus is often … Read More →

Something exciting happened recently when I wrote a post on the updates to Klout. A commenter asked if I knew much about Kred. I confessed that, while I was familiar with it and knew the network was in the general … Read More →

Brands no longer have a choice on whether or not to ‘get social.’ The cold, hard truth is that all brands are now social as conversations are already taking place whether or not you chose to engage. The first frontier on … Read More →