Monthly Archives: December 2016
2017 Digital Marketing Trends: 25 Experts Weigh In on What to Watch
December 28, 2016
With another year behind us and a new year on the horizon, digital marketers are looking ahead with excitement. As new technology, tools, and trends emerge, we thought it might be useful to ask some of the industry’s brightest thought … Read More
Authenticity in Branding with Patrick Hanlon (Episode 100 – Part 1)
December 26, 2016
This week we have a very special episode of the On Brand podcast! Actually, it’s Part 1 of a two-episode special commemorating 100 interviews with industry-leading brand builders. To kick off Part 1, we go back to the beginning. Our … Read More
Donald Trump Isn’t Marketer of the Year
December 21, 2016
Let me start by saying I don’t want to get political. Yes, Donald Trump won the presidential election. Honestly, I wish him well. To do otherwise would be to hope that the pilot crashes the plane you’re on. What I take … Read More
Non-Obvious Trends for 2017 with Rohit Bhargava
December 19, 2016
“I don’t look far enough ahead to call myself a futurist.” Instead, Rohit Bhargava focuses on being a “non-obvious” trend curator, to the benefit of brands big and small. Each year since 2011, he has curated the digital trends businesses … Read More
What’s Next for Brands and Content Marketing with Robert Rose
December 12, 2016
“Most content marketing is stuck in the ‘meh’ gear.” Robert Rose knows a thing or two about content marketing. He literally co-wrote the book on it. As Chief Strategist for the Content Advisory Group with the Content Marketing Institute and … Read More
Social Sound Bite: Liking Comments and Other New Instagram Features
December 9, 2016
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed several new features making their way to Instagram including liking comments, blocking comments altogether, and reporting abuse anonymously. Listen for … Read More
Creating Experiences Customers Crave with Nicholas Webb
December 5, 2016
“The future for both organizations and entrepreneurs is in leveraging innovation techniques to design masterful customer experiences.” Nicholas Webb knows a thing or two about both customers and innovations. As an inventor, he’s been awarded over 45 patents. He now … Read More
Social Sound Bite: Should You Use Hashtags on Facebook?
December 2, 2016
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a question on the minds of many social media marketers — should you use hashtags on Facebook? We found … Read More