Monthly Archives: November 2016
How to Develop the Right Brand Name with Naming Expert Mike Pile
November 28, 2016
“We have to make a distinction between the name and the brand. The name piques your interest or curiosity. It’s like having someone over for coffee or dinner. The brand is the impression that’s left after the experience.” As the … Read More
Deadhead Your Marketing to Grow Your Business
November 16, 2016
Fall is upon us! I celebrated by throwing my front porch flowers away. This might sound like a pessimistic way to celebrate the season but in doing so I was reminded of how much I loved my flowers. We have … Read More
Answering Difficult Questions Can Create Breakthrough Brand Stories
November 14, 2016
“You have to look beyond the color and logos with brand identity. They’re really the product of something deeper.” It’s this kind of brand introspection that Gregory Diehl excels at. As the author of two best-selling books including Brand Identity … Read More
The Impact of Social Currency on Branding with Erich Joachimsthaler
November 7, 2016
“A brand is not just to make marketing better. It’s to lead the company into the future.” Erich Joachimsthaler of Vivaldi Partners has a decidedly global perspective on brand building. The author of Brand Leadership and the new Hidden in … Read More