Monthly Archives: October 2016
How to Be Your Brand’s Editor in Chief with Ann Handley
October 31, 2016
“The value of an editor cannot be understated. The editor is the proxy for the audience.” As the Chief Content Officer of MarketingProfs and the best-selling author of Everybody Writes and Content Rules, Ann Handley knows a thing or two about … Read More
Social Sound Bite: Election Fatigue Hits Social Media
October 28, 2016
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed what people are tired of hearing about on social media these days — the 2016 presidential election! New data … Read More
Creating a Crisis-Ready Brand with Melissa Agnes
October 24, 2016
“It’s not about crisis preparedness. It’s about how culture approaches challenges.” Social media has created a powerful new dynamic for brands of all shapes and sizes. When things are going great, it can be an incredible business communications tool. When … Read More
How SEO Can Help You Grow Your Brand with John Jantsch
October 17, 2016
“SEO isn’t done unless your done growing.” Growth is something that John Jantsch has helped countless small businesses with in his decades of experience. As the author of the classic Duct Tape Marketing and founder of the Duct Tape Marketing … Read More
Social Sound Bite: Why Social Platforms Don’t Want to Be ‘Social’
October 14, 2016
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent article from Adweek, which noted that social platforms like Facebook, Snapchat, and Twitter are getting away from the … Read More
Brand Building Without Traditional Branding: How to Be an Anti-Brand
October 12, 2016
I love running. It’s my favorite form of exercise. Like most runners I find myself disliking every other form of exercise. While running, I love listening to podcasts. Recently, when my old over-the-ear aviator headphones bit it, I thought it … Read More
Selling Brands by Telling Stories with Paul Smith
October 10, 2016
“Brands don’t have stories. People have stories.” Paul Smith is an acclaimed speaker and expert trainer. Specifically his work focuses on how stories and storytelling can influence leadership and life. His latest book, Sell with a Story, looks at the impact … Read More
“I always say it’s not that a brand can’t be successful. It’s that they have already self-selected unsuccessful.” As a Moz Associate, Ronell Smith helps brand builders at organizations big and small overcome obstacles in digital marketing today. He’s also … Read More
