Monthly Archives: January 2016
Social Sound Bite: Lessons from the Wendy’s-Burger King Twitter Feud
January 29, 2016
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a fun story: a Twitter feud between Wendy’s and Burger King, which provided a good reminder on why it’s … Read More
How the Harvard Business Review Has Built a Content Brand
January 25, 2016
Today brands of all shapes and sizes are creating content. However, there are also brands known exclusively for the content they create. Such is the case of the Harvard Business Review, the separate publication arm of the Harvard Business School. How … Read More
Social Sound Bite: 61% of CEOs Have No Social Media Presence
January 22, 2016
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new report just released from software provider Domo and CEO.com stating that 61% of Fortune 500 CEOs aren’t … Read More
Why Think-Big Brands Need to Have Fun with Amy Schmittauer
January 18, 2016
“It’s too possible to be personable.” Live streaming video via platforms such as Periscope and Snapchat have presented marketers with an amazing opportunity to deepen the relationships they have with their customers. However, many brands are apprehensive about this very public, immediate … Read More
When It Comes to Digital Marketing, Don’t Just Follow the Herd
January 12, 2016
Running is one of my favorite things. I try to run about 3 miles ever other day. When I’m faced with excessive amounts of delicious holiday treats as the past couple of weeks have presented I keep at it, in … Read More
Understanding Brand Strategy with Mark Di Somma
January 11, 2016
“The expression of your brand strategy should excite the customer.” For Mark Di Somma, brand strategy is as much a creative process as a logical one. It’s about making decisions that enable a brand to change how it’s valued by the … Read More
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a topic we’ve been hearing a lot about over the past few months. Is Twitter really going to drop their … Read More
How Social Video Can Help You Share Your Story with Brian Fanzo
January 4, 2016
“I love storytelling. It builds trust faster than anything else.” Brian Fanzo helps brands of all shapes and sizes — from IBM to Applebee’s — tell their stories and build trust with their customers. As an early adopter of live-streaming … Read More
Social Sound Bite: 2016 Digital Marketing Trend Recap
January 1, 2016
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I got the new year started with a discussion of the 2016 digital marketing trends to watch. Specifically, creating more meaningful … Read More
