Monthly Archives: September 2015
Designing the Customer Experience with Justine Jordan
September 28, 2015
“So many marketers have never walked a mile in their user’s shoes.” While we joked about playing “buzzword BINGO,” Litmus’ Justine Jordan and I spent a lot of time talking about mapping the customer journey and designing intentional experiences. Before she … Read More
Your Ads Don’t Have to Suck
September 23, 2015
In the reality series Project Runway, host Tim Gunn often tells stressed fashion designer contestants to “make it work.” That’s the same strategy my wife and I employ for getting through summer with five kids at home, while also trying … Read More
Digital Branding in a Regulated Industry at Allianz
September 21, 2015
“Your brand is what people say about you when you aren’t in the room.” This very personal, very human definition is what Kary Delaria uses to guide her brand building online and off. As the Social Media Manager at Allianz, … Read More
Social Sound Bite: A Facebook Dislike Button? What the What?!
September 18, 2015
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some big news on Facebook. This past Tuesday Mark Zuckerberg announced that they were adding a new button. While many … Read More
How Culture Impacts Brand Building with Amber Naslund
September 14, 2015
“This is a cultural shift. Not an operational shift. You have to understand people first.” As the SVP of Marketing for Sysomos and co-author of The Now Revolution, Amber Naslund understands the impact people — both internally and externally — … Read More
Social Sound Bite: New Facebook Page Features Help Admins
September 11, 2015
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed several new Facebook page features that should make admin’s lives a lot easier. Soon pages will start appearing in new … Read More
Why Brand Constraints Inspire Creativity with Joe Pulizzi
September 7, 2015
“It’s not what we sell. It’s what we stand for.” This simple statement provides a concise summary of the key differences between traditional brand advertising and modern content marketing. At the forefront of this movement is Joe Pulizzi, founder of the Content … Read More
Social Sound Bite: Instagram Says It’s No Longer Hip to Be Square
September 4, 2015
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new feature on Instagram. Or, more accurately, an existing feature with a big change. Instagram has been defined … Read More