Monthly Archives: October 2014
Reaching 55+ on Social Media, Is Taco Bell Leaving Social Media?
October 31, 2014
This week on Social Brand Chat presented by KXIC we discussed a question from Beth O’Shaughnessy via LinkedIn, who asked, “How can you reach the 55+ demographic on social media?” Another great (and common) question that many marketers have as … Read More
The Bar Has Been Raised
October 27, 2014
There’s more to social media than just Facebook and Twitter. New networks are emerging left and right. You don’t just have to start that blog you’ve been pestered about. Now you have to be a full-blown content creator. I know … Read More
Social Media Unicorns + Monica Lewinsky Joins Twitter
October 24, 2014
This week on Social Brand Chat presented by KXIC we discussed a question from Marina Byezhanova, who told us that one of her biggest social media staffing challenges was finding the right people. Let’s chat about this.
The Lowdown on Repurposing Content & Dreamforce 2014
October 17, 2014
This week on Social Brand Chat presented by KXIC we discussed a question from my Content Marketing Boot Camp at MarketingProfs B2B Marketing Forum last week in Boston, “Is it OK to repurpose content?” Good question! Sometimes we can wring our … Read More
Creative Marketing Today
October 8, 2014
A few weeks back my friends at Buffer invited me to moderate their #Bufferchat on Twitter on the topic of creative marketing. Creativity has always been an important tool for marketers, serving as either a campaign ingredient or embodied by … Read More
Should You Care About Ello?
October 2, 2014
Admittedly the thought of writing an Ello post this early makes me want to throw up in my mouth a little bit. That said, here I sit. For those who haven’t already heard, Ello is the latest social network to … Read More