Monthly Archives: January 2014
Can You Have Too Many People Working on Your Blog?
January 31, 2014
This week on Social Brand Chat presented by KXIC we discussed a question we received last week after our first Content Marketing Boot Camp in Cedar Rapids: “Can you have too many people working on your blog?” During past episodes … Read More
Avoiding Snark Online
January 27, 2014
We do business with people we like. While this adage has been in play for generations, it takes on added meaning as social media allows us to get closer than ever before with our customers. Facebook, the world’s largest social … Read More
How Do You Know Which Content to Try First?
January 24, 2014
This week on Social Brand Chat presented by KXIC we discussed a question we received recently following a Social Media Club Des Moines event: “How do we choose which platform to try first for content?” Getting started with content marketing … Read More
Why People Really Complain on Social Media
January 20, 2014
One the most common concerns of businesses launching their social media efforts is about customers that complain via social networks like Facebook and Twitter. An equally common response is that these individuals are going to complain about your business online … Read More
How to Develop Content for Different Audience Segments
January 17, 2014
This week on Social Brand Chat presented by KXIC we discussed a question we received recently following a Social Media Club Des Moines event: “If our customers have different interests (maybe location or topics), how do we segment our content?” … Read More
What’s an Appropriate Social Media Response Time?
January 10, 2014
This week on Social Brand Chat presented by KXIC we discussed a question via Facebook from Genie Maybanks of New Pioneer Co-op: “What is an ‘appropriate’ response time for a question on your Facebook page or Twitter?” This is a … Read More
6 Top Content Marketing Challenges and How You Can Overcome Them
January 6, 2014
If you’re like most marketers, chances are pretty good that you’re utilizing some form of content in your marketing mix. In fact, recent studies from the Content Marketing Institute and MarketingProfs show that content marketing is being used by at … Read More
Can You Measure Blogging ROI?
January 3, 2014
This week on Social Brand Chat presented by KXIC we discussed a question via Twitter from Mike Gerholdt: “Can I equate my blogging efforts to sales to show ROI?” This is a question many bloggers grapple with. Both business blogs … Read More