Monthly Archives: June 2013
What Red Facebook Avatars Mean for Marriage Equality
June 27, 2013
Note: I first wrote this as an opinion piece for the Iowa City Press-Citizen in March 2013 when the red marriage equality avatars took Facebook by storm. With the fall of the Defense of Marriage Act (DOMA) this week, Facebook … Read More
Why Hashtags Matter
June 20, 2013
Recently the Internet has been abuzz with the announcement that Facebook will soon be adopting Twitter’s signature hashtag feature. Already embraced by networks such as Instagram, Tumblr, and Google+, many see this as a big development and a statement on … Read More
Branding vs. Marketing
June 10, 2013
The labels in our industry suck. There I said it. Those words that sit under your logo – are they your slogan, tagline, or brand promise? How about your logo itself – is it a logo, mark, brand, or a … Read More
Organizations large and small from both the for-profit and non-profit sectors often cite their people as one of their brand’s greatest assets. While some have taken steps toward empowering their team members as brand ambassadors offline, few have developed a … Read More