Monthly Archives: June 2013

red facebook avatars

Note: I first wrote this as an opinion piece for the Iowa City Press-Citizen in March 2013 when the red marriage equality avatars took Facebook by storm. With the fall of the Defense of Marriage Act (DOMA) this week, Facebook … Read More


Why Hashtags Matter

June 20, 2013

hashtags

Recently the Internet has been abuzz with the announcement that Facebook will soon be adopting Twitter’s signature hashtag feature. Already embraced by networks such as Instagram, Tumblr, and Google+, many see this as a big development and a statement on … Read More


Branding vs. Marketing

June 10, 2013

The labels in our industry suck. There I said it. Those words that sit under your logo – are they your slogan, tagline, or brand promise? How about your logo itself – is it a logo, mark, brand, or a … Read More


employee social media

Organizations large and small from both the for-profit and non-profit sectors often cite their people as one of their brand’s greatest assets. While some have taken steps toward empowering their team members as brand ambassadors offline, few have developed a … Read More


Nick has a knack for making complex topics simple.
Jacey Wilkins, National Institute of Metalworking Skills

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