Monthly Archives: February 2013
Why Should We Follow You?
February 25, 2013
With a nod to Jim Collins, I often talk about what takes a social media program from “good to great.” One such area that differentiates a base hit and a home run is how you integrate and promote social media … Read More
The 4 Most Powerful Words a Marketer Can Use
February 18, 2013
You often hear couples talk about saying those three little words — I love you. However, in the relationship between a brand and their customers, it’s four little words that can make all the difference in the world.
Content Creation vs. Curation
February 11, 2013
A recent study from MarketingProfs and the Content Marketing Institute on the state of content marketing reported that B2B marketers’ chief concern was producing enough content. This represents a shift, as in previous years the biggest challenge had been creating … Read More
Being Fearless with Strategy
February 7, 2013
In work, as in life, success can be elusive. Adding to matters in our hyper-connected digital culture is the fact that we are bombarded with examples of success left and right. On one hand, this is good as it provides … Read More