Monthly Archives: July 2012
Why Social Media Managers Don’t Have to Be Under 25
July 30, 2012
One of the advantages of being on vacation during a social media storm that garners national attention is that you have some time to take a step back and think rather than diving head first into the tempest. This was … Read More
Don’t Farm Out Social Media to Your Intern
July 19, 2012
We’ve all heard it before. Or, heaven forbid, you might’ve actually said it yourself. “Let’s have the intern get us started on social media.” Worse still are those that (for the most part jokingly) suggest that their high-school-aged niece should … Read More
Breaking the Rules of Email and Social Media Marketing
July 16, 2012
Email marketing is taking a page from Mark Twain. Despite obituaries from venerable sources such as as The Wall Street Journal, results from marketers in the trenches show us that these reports of email’s death are greatly exaggerated. Leading the … Read More
Why Your Business Blog Sucks
July 9, 2012
Harsh, I know but many need a wake up call when it comes to blogging for business. It’s true that of the 172 million blogs out there, many quit or stop posting after just 3 months. And then there’s the … Read More
Google+ at One Year: 12 Game-Changing Milestones
July 5, 2012
My most trafficked post of 2011 occurred exactly one year ago. The post provided early insights and a review of a new social network called Google+. In hindsight the traffic spike isn’t really surprising as it’s a big new social … Read More
3 Steps to Deal with Upset Customers on Social Media
July 2, 2012
One of the most common objections heard from businesses considering social media is that “people will say bad things about our brand.” When hearing this, marketers often politely remind the boss or client that these conversations about the brand – … Read More