Monthly Archives: June 2012
Breaking the Boring Barrier of B2B Social Media
June 28, 2012
There’s a great line in Donny Deutsch’s memoir Often Wrong, Never in Doubt where he goes on a tirade about the shallowness of the advertising industry who, prior to the ’90s, turned their nose up at pharmaceutical advertising. “Where does … Read More
7 Ways Instagram Helps Brands Connect Online & Offline
June 25, 2012
Boasting one new user a second, it’s safe to say that Instagram — in the words of Ron Burgundy — is “kind of a big deal.” The network is on target to reach 100 million users just two years after … Read More
The Myth of One-Size Fits All Social Media
June 21, 2012
I have a big head. Not in the sense that I am particularly arrogant but in the literal sense that I have a larger noggin than most. That’s why when shopping for hats I’m often skeptical of labels promising that … Read More
Creating Content with Purpose
June 18, 2012
Social networks, blogs, videos, podcasts, ebooks, and emails — oh my! As marketers, we have one of the most diverse toolboxes at our disposal that we’ve ever had in the history of our trade. As recently as 15 years ago, … Read More
The 8 Social Habits Brands Need to Know About
June 14, 2012
There’s not enough good research out there today. This fact is sad but true. It’s especially true in the social media space, where junk research and sensational headlines abound (example — earlier this week The Wall Street Journal forecasted Facebook’s … Read More
What Your Brand Can Learn from the New Twitter Logo
June 11, 2012
This blog sits at the intersection of branding and social media. There’s nothing more in the crosshairs of this thesis than the branding of a social network. Last week Twitter unveiled a new logo. A new bird really. When discussing … Read More
300 Blog Posts & Still Running
June 7, 2012
This entry marks the 300th post on this blog. As this is something of a milestone I wanted to mark the occasion. I could use this as an opportunity to share my blogging process and best practices. But I’ve done … Read More