Monthly Archives: May 2012

We hear it all the time. What’s your brand promise? That’s part of your brand promise. Like many ubiquitous statements in the fast-moving marketing zeitgeist the phrase ‘brand promise’ is bandied about with great ease but what does it really … Read More


I speak to groups about social media marketing a lot. The audience make-up can vary greatly when it comes to social adoption from very advanced marketers looking to take their activity to the next level to small businesses trying to … Read More


Is your brand social? Are you creating shareable content? Is your brand influential? For all of these questions we ask ourselves about important adjectives that our brands should be, we often miss one of the simplest yet biggest ones of … Read More


Brands no longer have a choice on whether or not to ‘get social.’ The cold, hard truth is that all brands are now social as conversations are already taking place whether or not you chose to engage. The first frontier on … Read More


In the ’90s there was a Saturday Night Live sketch starring the late, great Phil Hartman as an avant garde acting teacher. Throughout his instruction he would weave in attention-getting broad generalizations such as “I don’t like women. They don’t … Read More


When to Follow-Back

May 14, 2012

Recently my friend John Morgan, author of Brand Against the Machine, received a direct message calling him a diva on Twitter for not following someone back. When John talked about this on Google+, I noted that I have a similar … Read More


It’s true. We can learn lessons from children all the time. However, did you know that we can also learn a lot from their cartoons as well? Case in point, recently while tapping out some work on the iPad as … Read More


When you take a moment and think about the word ‘touch point’ it’s hard not to be left with a very personal, human feeling. With the rise of new media, marketers are discovering new variations on our brand touchpoints that … Read More


Fun fact about me: I actually have a little bit of background in improvisational comedy. There was even a time when I was part of a group that would perform improv in bars in the Iowa City area for little … Read More


Nick has a knack for making complex topics simple.
Jacey Wilkins, National Institute of Metalworking Skills

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