Monthly Archives: March 2012

I love tax season. Let me clarify … I love tax season because it gives me the opportunity to enjoy one of my favorite brand experiences — seeing my accountant. What’s next? I look forward to root canals as well?! … Read More →

I like to write about social media. I also love craft beer. It’s rare when these passions collide but in the case of what New Belgium Brewing is doing on social media, it’s too cool to avoid. The individuals most … Read More →

With powerful tools like Google, Facebook, and Pinterest, we don’t need to concern ourselves with dusty concepts like ‘branding’ anymore do we? That’s soooooo old school. Think again. Now more than ever we need to build strong brands to stand … Read More →

The surest path to social media success comes from aligning your strategy with core organizational goals. Web hosting provider (mt) MediaTemple has done just that, using social to enhance their customer support and, in the process, humanizing a brand many … Read More →

We all know Instagram is a lot of fun. This iOS photo-sharing app with easy filters and addictive social sharing already boasts over 15 million users and was recently named ‘app of the year’ by Apple’s App Store. As businesses … Read More →

So, now that you’re sold on the concept of content marketing for your brand — what’s next? Probably making some of that aforementioned content, which is also where many businesses hit a snag. You see, developing strong content takes time … Read More →

Each year, SXSW Interactive draws nearly 20,000 attendees from as many as 63 countries throughout the world to Austin to consume over 900 conference sessions. Given these mind-blowing statistics, it’s no surprise that SXSW is a major event in the … Read More →

It’s official — Timeline for Facebook Brand Pages gets rolled out universally on March 30th. Users have been playing with many of these features since late last year but now they’ll be applied to the massive social network’s 37 million … Read More →