Monthly Archives: January 2012
Should Your Business Be on Pinterest?
January 30, 2012
Chances are Pinterest has come up in a conversation recently. Perhaps it was the source of a recipe from a family gathering. Or maybe it was responsible for a friend’s new interior design. Or maybe you’re a marketer who’s heard … Read More
The Scoop on Ben & Jerry’s Social Media (Interview)
January 26, 2012
For decades Ben & Jerry’s has been creating innovative flavors and exceptional experiences. In recent years, the Vermont-based ice cream company has used social media to scoop up customer delight far and wide. Mike Hayes, Integrated Marketing Specialist at Ben … Read More
Rudyard Kipling’s Tips on Social Media Strategy
January 23, 2012
Last week a colleague of mine opened a fairly routine product development update with the following poem on a single slide: I keep six honest serving-men (They taught me all I knew); Their names are What and Why and When … Read More
Chris Brogan’s Google+ for Business (Book Review)
January 19, 2012
I hate when I lose a good line that I’ve been using. When talking about Google+ I often say, “It’s so early — it’s not like anyone is an expert yet. I mean, no one’s written a book on it.” … Read More
Do You Have Underutilized Brand Touchpoints?
January 16, 2012
“When you say ‘branding’ what exactly do you mean?” I am continually surprised by how often I have conversations that start like this. It’s true. Branding is a broad pursuit that can take on many forms. It’s so sprawling that, … Read More
Chobani Builds Loyalty with Social Media (Interview)
January 12, 2012
During a recent Twitter discussion on brands using social media effectively, someone mentioned Chobani greek yogurt. I chimed in noting that I could really use one as I’d just finished a run. Moments later Chobani popped into our conversation offering … Read More
Why Instagram Matters for Brands
January 9, 2012
There’s been a lot of talk about Instagram lately. Specifically what, if any, role the photo-sharing app should have as businesses build brands online. As new networks crop up left and right from Google+ to Pinterest to Path it’s easy … Read More
Make 2012 the Year of Your Brand
January 5, 2012
Have you ever stood amidst the popping champagne corks and the falling confetti and wondered, “Why do people get so worked up about the New Year, anyway?” It’s because the New Year brings new opportunities. It’s a time of fresh … Read More
How I Blogged Every Week for a Year
January 2, 2012
Last year, I set a New Year’s resolution that ultimately became one of the most successful goals I’ve set and achieved in my life. Previously my blog suffered from sporadic, unfocused posts. This resulted in a smaller audience with no … Read More