Monthly Archives: November 2011

It’s the most wonderful time of the year. To the perplexity of many, retail brands across the country have been decking their halls since just before Halloween. Holiday decor has become so ubiquitous that Nordstrom’s actually makes headlines by declaring … Read More →

It happened again. One of those defining moments where we’re reminded why it’s important to be brand-driven. High-end yoga apparel maker Lululemon is enduring a storm of controversy from fans for selling Ayn Rand’s book, Atlas Shrugged in their retail … Read More →

As regular readers of this blog can attest, I like to talk about what I call Brand-Driven Communities. This is a phrase I use to describe that audience of rabid fans that you can build around your brand that is … Read More →

If there’s a downside to the rise of social media it’s our increased ability to ‘pile on’ creative work. We all talk about the increase in connections and conversations but we forget to caution against the risk of increased negativity … Read More →