Monthly Archives: September 2011

There are a lot of books about social media on the market today and coming soon to a bookstore or Kindle near you. But if you’re looking for a book with unmatched tone that cuts through the abstract, fluffy BS … Read More →

In the past couple of weeks, I’ve flown twice. Each time I was seated directly behind a young child in the 2-3-year-old range. The two kids’ behavior at take-off couldn’t have been more different. Though quite normal, the first boy … Read More →

As Creative Director for Fwix, Jordan Gadapee is responsible for the geotagging start-up’s brand development across all platforms including web, mobile, and the app marketplace. As we consider the impact that all of these screens have on our business, Jordan … Read More →

I had the great honor of speaking at the Social Media Integration Conference in Atlanta (#SMIATL). In addition to participating in a Live #Blogchat with Mack Coller and keynotes from Social Media Explorer’s Jason Falls and others, this was an … Read More →

There’s a lot of talk today about ‘social media engagement.’ However, our engagement often ends up one-sided, as we focus more on our outgoing brand messages than on building connections and community with others. I’m guilty of this myself. I … Read More →

Marketers eyes light up with newfound productivity when they learn they can push updates from their brand’s Facebook Page to Twitter via a simple Facebook application. But is this time-saving measure the best way to go? When does this make … Read More →