Monthly Archives: August 2011
Brand-Driven Blogging at Dreamforce ’11
August 30, 2011
I had the incredible opportunity to speak about Building a Brand-Driven Blog at the Salesforce.com Community Conference that precedes Dreamforce ’11. Joining me were two of the brightest stars in the Salesforce.com blogging universe — Jenna Baze of RatherGeeky.com (@RatherGeeky) … Read More
Being King: Why Content Rules (Book Review)
August 29, 2011
Breaking news! Content is — wait for it — king. What’s that? You already knew that? You’ve heard the phrase ‘content is king’ everywhere and are wanting to know what it really means and, more importantly, what you do next? … Read More
The Best Blog Posts I’ve Written
August 25, 2011
… are usually the ones I almost didn’t write. I’ve been reminded of this a lot recently. Writing a blog post about Winnie the Pooh and branding seemed a little off. Really? A post where you relate a Disney franchise … Read More
Google+ Business Wish List
August 22, 2011
Dear Google, We’ve been very good marketers this year. We’re really excited about your most recent toy, Google+. Do you think you could find a way to include the following features in your upcoming rollout of Google+ business pages? Start … Read More
Content Snacks for the Weekend
August 18, 2011
I wanted to take a moment and explain what this post is. Not this post specifically but this series of posts. As you may know, I post new content on Mondays at 9:00 AM to catch readers at the beginning … Read More
Growing Your Social Media Garden
August 15, 2011
This photo isn’t my garden. In fact, I hate gardening. I just didn’t get the “love of the land” yardwork gene, which is surprising as both of my parents have it. As farm kids in the city, they were eager … Read More
Brand-Driven Community at BarcampICR
August 13, 2011
I was thrilled to speak at the first ever BarcampICR in Iowa City. I talked about my passions — branding and social media. More specifically, I shared how we can use social media to build Brand-Driven Communities. There were also … Read More
Justin Bieber and the Myth of Viral Video
August 8, 2011
Guy Kawasaki started this. In a recent post-webinar Twitter chat with Facebook guru Mari Smith, Guy noted the lessons that marketers could learn from watching Justin Bieber’s movie, Never Say Never. And after viewing it myself, Guy was spot on. What … Read More
The Small Business Vacation Checklist
August 5, 2011
Why is it so hard to go on vacation? I had this thought recently on vacation of all places. While melting into the hot tub I let go and actually let my mind drift away. As I sat, I was … Read More
Why You Should Be on Google+ Now
August 1, 2011
We need you! Outside of the usual crop of early adopters, my larger circle of friends and colleagues (not a literal G+ circle) seems a little skeptical of Google+. Why do we have to learn another social network? Why now? … Read More