Monthly Archives: August 2011

I had the incredible opportunity to speak about Building a Brand-Driven Blog at the Salesforce.com Community Conference that precedes Dreamforce ’11. Joining me were two of the brightest stars in the Salesforce.com blogging universe — Jenna Baze of RatherGeeky.com (@RatherGeeky) … Read More


Breaking news! Content is — wait for it — king. What’s that? You already knew that? You’ve heard the phrase ‘content is king’ everywhere and are wanting to know what it really means and, more importantly, what you do next? … Read More


… are usually the ones I almost didn’t write. I’ve been reminded of this a lot recently. Writing a blog post about Winnie the Pooh and branding seemed a little off. Really? A post where you relate a Disney franchise … Read More


Google+ Business Wish List

August 22, 2011

Dear Google, We’ve been very good marketers this year. We’re really excited about your most recent toy, Google+. Do you think you could find a way to include the following features in your upcoming rollout of Google+ business pages? Start … Read More


I wanted to take a moment and explain what this post is. Not this post specifically but this series of posts. As you may know, I post new content on Mondays at 9:00 AM to catch readers at the beginning … Read More


This photo isn’t my garden. In fact, I hate gardening. I just didn’t get the “love of the land” yardwork gene, which is surprising as both of my parents have it. As farm kids in the city, they were eager … Read More


I was thrilled to speak at the first ever BarcampICR in Iowa City. I talked about my passions — branding and social media. More specifically, I shared how we can use social media to build Brand-Driven Communities. There were also … Read More


Guy Kawasaki started this. In a recent post-webinar Twitter chat with Facebook guru Mari Smith, Guy noted the lessons that marketers could learn from watching Justin Bieber’s movie, Never Say Never. And after viewing it myself, Guy was spot on. What … Read More


Why is it so hard to go on vacation? I had this thought recently on vacation of all places. While melting into the hot tub I let go and actually let my mind drift away. As I sat, I was … Read More


We need you! Outside of the usual crop of early adopters, my larger circle of friends and colleagues (not a literal G+ circle) seems a little skeptical of Google+. Why do we have to learn another social network? Why now? … Read More


Nick has a knack for making complex topics simple.
Jacey Wilkins, National Institute of Metalworking Skills

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