Monthly Archives: May 2011
The New Old-Fashioned Blog Headline Formula
May 30, 2011
It all comes down to the headline. You could have the most well-crafted ad or in this case, blog post, and yet if the headline isn’t right a majority of your audience will never make it there. What’s a copywriter/blogger … Read More
Book Review – The Referral Engine
May 23, 2011
Video posting is a great way to integrate your offline personality with your online brand. Connecting offline and online social networking is one of many themes in The Referral Engine (affiliate link), the new book by Duct Tape Marketing’s John … Read More
Why Good Photos Matter on Blog Pages
May 16, 2011
As you may have noticed, I recently had some new professional photos taken for the About, Work with Me, Speaking, and Contact pages on this blog. Why did I do this? It’s simple. When you look at your blog’s traffic … Read More
Recently I shared how everything I know about blogging I learned from advertising. As a companion piece, I think its equally worth noting the engagement lessons for Facebook and Twitter that you can learn from email marketing. Often forgotten as … Read More
In celebration of National Teacher Day, I wanted to share a story of an educator I know using new media. My two oldest sons have had Kathy Kron for a second grade teacher at Coralville Central Elementary. Recently she purchased … Read More