Monthly Archives: June 2009
Don’t Forget the Snacks
June 24, 2009
I love snacks. Snacks are great because they’re … well, snacks. Small in size, sweet or salty. One of my favorite pieces of new media marketing vernacular is “info snacking.” For those un-indoctrinated, info snacking speaks to all of the … Read More
Why You Need a Social Media Strategy Not a Checklist
June 19, 2009
Years ago I worked for a small educational publishing company. As I sat down to begin work on what would ultimately be the first of my two complete overhauls of the company’s website, I remarked to a colleague that this … Read More
Table Scraps
June 15, 2009
Our Facebook movement is just a weekend old and already there is news in the form of this post from Mashable. The executive summary is that Facebook has responded — no doubt spurred to action by our incredibly small, er … Read More
Now Hear This
June 11, 2009
Now is the winter of our discontent … Those opening lines from Richard III crossed my mind earlier today while driving past our local Shakespeare Festival stage in Iowa City, where the Bard’s tale of a physically and mentally disfigured … Read More
Call It What You Will — It’s All Advertising
June 9, 2009
In the recent issue of Creativity, modern advertising leaders offer their opinions on the state of the industry. Among the questions asked was should this business still be called ‘advertising.’ This is an especially relevant topic as all of us … Read More