Monthly Archives: February 2009

Paul Harvey died this weekend. There are any number of finely worded obituaries you can read about the man whose “rest of the stories” and “good days” punctuated the breakfast tables of my childhood. What I think should be noted … Read More →

Like the Reality Coalition needs any help from us — I think I saw this spot between every break last night. But here is our quick take on why it works. First, the ad is good. Every piece works — … Read More →

Today Business Week had a great article on the success of the tried and true email newsletter. While definitely not the sexiest form of new media (nor the newest), many of our clients see continued success with email newsletters. Here … Read More →

This morning Advertising Age reported that the Miller High Life one-second Super Bowl ad has created a year-on-year sales bump for the brand affectionately referred to as “the champagne of beers.” The real kicker is that NBC didn’t even air … Read More →

Our first client was/is a Cadillac dealership. On the wall of one of their conference rooms is a framed document with advertising copy in it. Yep, ad copy. A copywriter’s dream come true — that their words would live on, … Read More →

Today I made an analogy about social media that I think might hold some water. I was outlining a comprehensive social media strategy and the client rightfully asked what all it would entail as far as time commitment, money, etc. … Read More →

Westergaard Advertising is proud to be a sponsor of the Iowa City Twestival (Twitter + festival). This is a local “tweet-up” that is part of a global initiative harnessing the power of the Twitter community to raise money for Charity:Water … Read More →

Nick recently discovered an old favorite of ours was on YouTube (above). No, not a favorite TV show or movie, but a short recording of outtakes of Orson Welles recording commercials for a frozen food company. I’ve had a cassette … Read More →

Sorry to get you excited. I have no cool way to tie Harry Caray into an advertising blog post. Don’t get me wrong. I really think it could be done. Harry was on the mind as I was creating a … Read More →

Last week at the Iowa City Area Chamber of Commerce Annual Banquet, former UI president David Skorton was asked how his love of jazz has influenced him. “You don’t know what’s going to happen but you have to improvise to … Read More →