Monthly Archives: April 2006
Everything is Connected: Email to Blog to Book
April 24, 2006
I can’t remember what movie recently featured the tagline ‘everything is connected’ but I’m co-opting it here to make my point about how you can spread your ideas incrementally across media. Take these three commonly used marketing pieces: Email newsletter … Read More
Personal MBA
April 17, 2006
Josh Kaufman proposes a new type of business education that I think is worth looking at. Maybe, I’m partial to his theory since I consider myself a graduate of his new school. The Point? Josh sums it up best in … Read More
Hot Tip: The Lowdown on Email Subject Lines
April 6, 2006
As an email marketer, I’ve been known to spend a substantial amount of time crafting the perfect subject line. It’s a big deal. It effects open rates. It’s a split second you have to capture your recipient. It’s like having … Read More